Legal
Privacy Policy
Last updated: 22 July 2026
This Privacy Policy explains how Vertue Concierge Services ("Vertue", "we", "us", or "our") collects, uses, stores, and protects personal data when you visit our website, apply for membership, register as a member, use our mobile application, or communicate with our concierge team.
We are committed to handling personal data lawfully, fairly, and transparently. This policy is intended to meet the transparency requirements of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
Vertue Concierge Services is the data controller for personal data described in this Privacy Policy.
Privacy enquiries: privacy@vertueconcierge.ai
General support: support@vertueconcierge.ai
2. Personal data we collect
We collect personal data you provide directly, data generated through your use of the Services, and limited technical data from your device or browser.
- Identity and contact details: name, email address, phone number, residence, occupation, and date of birth where required for membership.
- Application and membership data: application responses, approval status, membership type, preferences, important dates, and household or authorised user details you choose to provide.
- Account and security data: member code usage, authentication events, device-related session information, and support interactions.
- Concierge activity: requests, messages, attachments, booking details, and related correspondence handled through the app or by our team.
- Payment data: payment status, transaction references, and billing metadata. Card details are processed by Stripe and are not stored by Vertue in full.
- Technical data: IP address, browser type, app version, log data, and cookies or similar technologies on our website where applicable.
3. How we use personal data
We use personal data to operate Vertue as a private membership concierge service and to communicate with you about your membership.
- Reviewing and processing membership applications.
- Creating and administering member accounts and registrations.
- Providing concierge services and responding to requests.
- Processing payments and managing membership status.
- Sending service, security, and account-related communications.
- Improving the website, app, and member experience.
- Protecting the Services, investigating misuse, and enforcing our terms.
- Complying with legal, regulatory, and tax obligations.
4. Legal bases for processing
Under UK GDPR, we rely on one or more of the following legal bases depending on the processing activity:
- Contract: to perform our agreement with you or take steps at your request before entering membership.
- Legitimate interests: to operate, secure, and improve the Services, prevent fraud, and manage our business, balanced against your rights.
- Consent: where required for optional marketing or certain preferences. You may withdraw consent at any time.
- Legal obligation: where processing is necessary to comply with applicable law.
6. International transfers
Some suppliers or service providers may process data outside the United Kingdom. Where this occurs, we implement appropriate safeguards such as UK adequacy regulations, standard contractual clauses, or equivalent protections required by applicable data protection law.
7. Data retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including to meet legal, accounting, and operational requirements.
Application data for unsuccessful applicants may be retained for a limited period for operational and legal purposes before deletion or anonymisation.
Member data is generally retained for the life of the membership and for a reasonable period thereafter, unless a longer retention period is required by law or necessary to resolve disputes.
Members may request account deletion through the app where available or by contacting us. Deletion requests are handled subject to legal retention obligations and outstanding contractual matters.
8. Your rights
Under UK data protection law, you may have the following rights in relation to your personal data, subject to conditions and exemptions:
- Right of access.
- Right to rectification.
- Right to erasure.
- Right to restrict processing.
- Right to data portability.
- Right to object to processing based on legitimate interests.
- Right to withdraw consent where processing is based on consent.
- Right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK.
9. Security
We implement appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, or alteration.
No method of transmission or storage is completely secure. You are responsible for keeping your member credentials confidential and notifying us promptly if you believe your account has been compromised.
11. Children
The Services are not directed to individuals under 18. We do not knowingly collect personal data from children. If you believe a child has provided us personal data, please contact us so we can take appropriate action.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the latest version. Material changes will be communicated through the website, app, or direct notice where appropriate.
13. Contact us
For privacy requests or questions about this Privacy Policy, contact privacy@vertueconcierge.ai.
General member support: support@vertueconcierge.ai
Vertue Concierge Services · vertueconcierge.ai